2012 Recruitment Whats Behind the Buzzwords - CareerEnlightenment.com

InfographicsGoodbye to pages of text. Hello to the infographic. Be it because of information overload, or because we’re forever time-poor, we increasingly want information to be visually summarized.   Hence the discussions about visually representing jobseekers. And why not? Infographics can be powerful book-covers that provide recruiters an immediate grasp of a candidate’s capabilities and skill-set. Of course, you still need quick and easy access to the data behind the graphic for a deeper-dive when necessary. But watch out for the rise of irrelevant infographics too â€" a graphic that, while looks smart, adds little value. Beware.MobileWith projections that    mobile internet should take over desktop internet usage  by 2014, recruitment is going mobile. And that’s good news for everyone. Candidates, after hearing about an opportunity, will no longer have to wait until they’re by their desktop to apply. Applications on-the-go â€" whenever, wherever. Mobile is just as import ant for those doing the hiring too. Recruitment delays and bottlenecks, such as the hiring manager not finding the time whilst traveling to review the short-listed resumes, are coming to an end, finally!Candidate engagement personal brandIt’s no secret: candidate-experience has traditionally not been a top priority in organizations’ recruiting strategies â€" to say the least. We hear story after story about disgruntled candidates and their inevitable trails of destruction. David Head, Publisher of  Recruitment InternationalMagazine  said in an interview to Innovate CV, that one of the biggest upsets candidates have with the recruitment process is that they don’t have clarity on the status of their application. ‘Transparency’ and ‘communication’ are two words you can expect to increasingly hear in 2012.Existing technological innovations allow significantly more interaction with candidates even if streamlined and automated, candidates might even â€" gasp â€" enjoy the h iring process. Now fancy that.   Ries and Trout’s classic marketing handbook  Positioning: The Battle for your Mindadvocated back in 1981 using positioning strategy in career advancement. Given that hiring managers are only clicks away from finding out significant information about a candidate, the idea has been forced back on the table. The ‘brand behind the candidate’ is using social media and other focused tools to provide hiring managers with a better insight into their suitability for a role. Traditional resumes just aren’t satisfying enough.2012 will see the emergence of new innovative technologies. Some will work, and some won’t. Products not only need to take into account recruiting trends, but show how they build off one another. For example, social shouldn’t compete with the Applicant Tracking System, but sit within its existing work flow.This year’s trends have a unifying driving force: using technology to create opportunity. As long as that technology is pr actical and robust, recruiters and candidates can confidently embrace 2012’s challenges.